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Computer Magic / Draglist.com Demographics -- YOUR target
audience.
Who you'll reach. Polling shows what we've always suspected, that DRAG RACERS themselves are the primary readers of
Computer Magic / Draglist.com! An amazing 39 PERCENT of our readers classify themselves as sportsman drag racers, 9 percent of our readers are pro drag racers, 7 percent of our readers are semi-pro drag racers, 4 percent of our readers are exhibition drag racers, and 6 percent of our readers are drag racing crewmembers!
That means an unreal 65 PERCENT of Computer Magic / Draglist.com readers are directly involved with running a drag racing car! Eighteen percent of our readers are hard-core racing fans, and the remaining 17 percent of our readers are split among 17 other categories. There is clearly no better place to reach
drag racers and dedicated enthusiasts on the Internet than a high value advertisement with
Computer Magic / Draglist.com! (See the actual poll results below).
The poll numbers. Here is the actual breakdown of our readership poll (all duplicate
responses deleted).
Relationship to Drag Racing
 |
Racer (Sportsman) 39% |
|
Racing Fan 18% |
|
Racer (Pro) 9% |
|
Racer (Semipro) 7% |
|
Race Crew Member 6% |
|
Racer (Exhibition) 4% |
|
Photographer 3% |
|
Chassis Builder 2% |
|
Engine Builder 2% |
|
Webmaster 1% |
|
Journalist 1% |
|
Parts Sales 1% |
|
Track Personnel 1% |
|
Announcer 1% |
|
Friend of one of the above 1% |
|
Relationship to Drag Racing
(remaining 5%)
|
Parts Manufacturer < 0% |
|
PR/Promotions < 0% |
|
Sanctioning Body Rep < 0% |
|
Sponsor < 0% |
|
Television/Radio < 0% |
|
Track Owner/Promoter < 0% |
|
Other < 0% |
|
|
Age
| 40-49 23.29% |
| 30-39 19.44% |
| 18-25 17.72% |
| Under 18 16.09% |
| 50-59 13.64% |
| 26-29 7.29% |
| 60 or over 2.53% |
|
Education
| High school diploma 36.68% |
| Some college 33.09% |
| Grammar/middle school 12.49% (children -- see Age
numbers) |
| Bachelor's degree 9.51% |
| Graduate degree 8.23% |
|
|
Marital Status
| Married 44.12% |
| Single 40.05% |
| Divorced 9.21% |
| Other 6.62% |
|
Children in Household
| 0 51.77% |
| 1 18.45% |
| 2 15.87% |
| 3 7.84% |
| 4+ 6.07% |
|
|
Occupation
| Other 26.92% |
| Technical/Engineering 19.32% |
| K-12 student 11.51% |
| Professional/Managerial 9.99% |
| Retired 5.98% |
| Sales/Marketing/Advertising 5.68% |
| Currently not employed 4.16% |
| College/University student 3.35% |
| Executive/Senior management 3.24% |
| Accounting/Finance 2.99% |
| Customer Service/Support 2.99% |
| Administrative/Secretarial 1.83% |
| Homemaker 1.42% |
| Writer/Journalist 0.41% |
| College/University Faculty 0.25% |
|
Income
| Under $15,000 25.75% |
| $16,000 - $29,000 16.12% |
| $30,000 - $39,000 15.93% |
| $100,000 or over 9.75% |
| $50,000 - $59,000 9.30% |
| $40,000 - $49,000 7.84% |
| $60,000 - $69,000 6.44% |
| $70,000 - $79,000 3.25% |
| $80,000 - $89,000 2.93% |
| $90,000 - $99,000 2.29% |
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